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Panel
1: The Macro Environment |
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Blueprint
for the Next Decade |
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Even
as the global IT industry catches its breath after the
last downturn and enters a period of stable, if not exhilarating
growth, major changes and challenges are still ahead.
Mobility. Globalization. Macroeconomics. Convergence.
Security. Segmentation. In the IDC scenario, the second
half of the coming decade will be even more dynamic than
the first. Yes, we have to take care of the business in
the short term, but at the same time we need a blueprint
for successful strategies for the long term. This session
will provide a portrait of the ten year landscape-- changes
we might see coming and perhaps the ones we won't. How
far will wireless take us? How will embedded systems change
the data center? Will the IT demand migrate to the west?
Will there be a new Internet? What do we need to be thinking
about now in order to be ready for the future? |
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The
Politics and Economics of Doing Business:
Perspective for the Indian ICT Industry |
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The economic and political environment has a deep relationship with business
and it is imperative for any business to keep abreast of the latest scenario. The
Indian economy has been growing at a fast pace and has been attracting
considerable interest. The ICT industry has been a key beneficiary and has been
witnessing heightened activity. However, at the global level, challenges of rising
oil prices, a likely US slowdown and the falling dollar value are likely to impact the
business environment adversely. What does it mean to a business decision
maker? How should he steer through these likely scenarios? Based on an
analysis of economic conditions and political equations, both domestic and global,
this presentation will answer these questions and more. |
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The New Context for the Domestic IT industry |
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The Indian domestic IT market will be the fastest growing in the Asia-Pacific
region in 2005 and offers immense growth opportunities. At the middle point of
this decade, structural changes are underway, which would make the second half
quite different from the first one. What are these shifts and how should vendors
adjust to these realities are the key questions. This presentation, apart from
deliberating upon the domestic ICT industry's performance from 2004 till 2009, will
touch upon these shifts and define the context for the subsequent presentations. |
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Q&A
session |
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Networking
Tea |
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Panel 2: Business Shifts in the Making |
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Dynamic IT- Local Implications of Global Shifts |
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The next generation of IT--what IDC calls “Dynamic IT”--is about creating highperformance
IT capability that can support the rapid pace of business change.
The dynamic IT strategies of most users are driven by three primary objectives--
speed, performance and cost. These priorities lead to the two principal paths of
dynamic IT transformation: a) Business strategy execution and automation and b)
IT operation management and automation. IDC believes that the above
phenomenon will witness some key global shifts in the vendor landscape. Some of
these are already visible in the high profile M&As and partnerships happening
worldwide. Are the global shifts going to impact the Indian market? If yes, how? Is
there a possibility of consolidation and mergers as a fallout of this transformation?
This presentation would cover the imperative transformation among the users and
its impact on the vendor community. |
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Business Process Outsourcing - Opportunities at Home |
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The remarkable growth of the Indian BPO sector, and the fact that India is
emerging as "the back-office of the world", has been well chronicled. While
globally large enterprises have successfully outsourced their business processes
to India-based BPO operators, the Indian industry has still not embraced the BPO
concept. The oft-repeated argument of absence of cost arbitrage for domestic
BPO operations, is in reality only one side of the coin. Other factors such as
inherent attitude against outsourcing amongst the Indian enterprises as well as
technology/infrastructure issues play a major role in inhibiting the growth of the
domestic BPO sector. There has been some growth in the last couple of years –
driven by the booming services sectors such as telecom and banking, though it
has been primarily voice-based “Level 1” services – in telemarketing outbound
calls, and complaint handling inbound calls. This presentation will discuss what
real opportunities the domestic market holds, and which are yet to be explored
and tapped by the Indian BPO operators. |
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End-to-end IT Services - Repositioning for Growth? |
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IDC predicted a few years ago that the market would grow well in the end-to-end IT services space. A few big end-to-end IT services contracts have made a significant impact on the Indian IT landscape during the last few years. Landmark deals such as the IBM-Bharti, ING Vysya Bank-iGate, HP-Bank of Baroda, HP-Bank of India, and Wipro-Yes Bank only support IDC's prediction and illustrate that the end-to-end IT services era has finally begun. While this is an indication of the growing maturity of the Indian IT user, a large segment of Indian IT users still continue to be skeptical of the very concept of outsourcing IT services. This paradoxical situation presents unique challenges to Indian IT service providers and raises questions about whether the market is mature enough to embrace end-to-end IT services delivery models. This presentation will discuss how the emergence of end-to-end IT services has changed the IT landscape and how players could reposition themselves for sustained growth.
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Panel 3: Industry and User Analysis |
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Industry Verticals: What are the Right IT Solutions? |
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Customers are increasingly demanding industry expertise from IT suppliers. The
rise of the line-of-business executive requires the IT supplier to move the
discussion from features and functionality to how IT solutions will tie to industry
specific business processes. The knowledge of vericals is critical for any IT
supplier who wishes to engage customers in a meaningful conversation. This
session will provide insights into the business imperatives that drive the IT
spending pattern in key verticals like manufacturing, BFSI, government, telecom
etc. and help IT vendors talk the language of the industry. |
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IT for SMBs: Looking Beyond Size |
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Small and medium sized business units in India show a very heterogeneous state
of maturity on IT infrastructure. While a significant number of them are still at a
basic hardware usage level, some of them show a high degree in the maturity
chain with use of ERP, CRM, E-Biz and other enterprise applications. Along with
the huge diversity of infrastructure, comes an equally diverse range of drivers,
constraints, usage, attitudes and behaviors – so clearly, in terms of an SMB
strategy, “one size does not fit all”. This session will attempt to navigate this
strategic minefield by looking at certain key issues that would help solutions
vendors fine tune their strategies to tap into the promising but challenging small
and medium business segment. |
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Digital
Home: From Hype to Reality |
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The PC, the foundation for a digitally smart home has been lapped up by Indian homes in the last few years and it is a fact that PC penetration has moved beyond just a handful of affluent SEC A households. The desktop market in 2004 grew 28.3% over 2003 with consumer desktops growing faster than commercial desktops. Broadband is now slated to witness fast growth in the Indian home segment in the years ahead. The digital camera has also witnessed an explosive growth in popularity during the last one year, becoming an almost ubiquitous accessory like its cousin the mobile phone. Even without accounting for the grey market or the direct imports brought in by Indians returning from abroad, the 'legitimate' (customs duty and tax paid) shipments of digital cameras in the country touched nearly 150,000 units in 2004. This session will analyze the current status and future outlook of Indian homes vis-a-vis the concept of the digital home. Coupled with new age consumer gizmos like home theatre systems, digital satellite TV/radio receivers and Wi-Fi, the smart Indian home is a happening now!
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Q&A
session |
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Networking
Tea |
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Panel 4: Technology and Market Landscape |
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Consolidation or Commoditisation - The Way Forward for the Server
and Storage Market |
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Server and storage markets are poised for a handsome growth in the coming
times. While technological advancement remains the key to demonstrate
capability, the low-end mass-market products and run rate business are the ones
that keep the momentum. Over the years, large enterprises have been acquiring
hardware as and when required. Heterogeneous environments are now forcing
them to think of consolidation and lay down a future IT roadmap. The real
potential among the smaller enterprises still remains largely untapped. Today,
vendors are strengthening their hold through channels to increase footprints
among the large universe of these small and medium enterprises. What is in store
for these markets in the immediate future? How would the CIOs lay down their
priorities and how are the vendors poised to maximize their returns? This
presentation would dwell upon the key trends of the server and storage market
and discuss the ever-challenging issues of enterprise computing. |
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PCs and Peripherals: Redefining the 4Ps for Market Expansion |
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Vulnerable, exposed or impervious – what would you choose to describe the PC
and peripherals market in India? The first two words would have aptly described
the mood a couple of years back, but it has now come a long way in its process of
evolution. Corporate and consumer spending in India increased significantly last
year on the back of a strong economic recovery. The PC and peripheral markets
are today poised for a turnaround of sorts. The Indian consumer is becoming a
more discerning buyer than he was two years ago. How are vendors gearing up to
cater to this new and emerging face of the consumer? Will they really be able to
capitalize on this urbane user and simultaneously be able to address the huge
untapped potential that lies in the upcountry locations across the country? Will
product, place, promotions and pricing – the four defining Ps of the PC and
peripherals business, assume a new meaning in these changing contexts? If yes,
then what are the key highlights in the newly defined market dynamics? |
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Going Wireless: Opportunities and Challenges |
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Wireless is everywhere, in every walk of life today. The phenomenal growth of
wireless, in all aspects and variants, is leaving the conventional substitutes way
behind. In the telephony market, the achievement of wireless in ten years is more
than what the landline has done in over a century. The data market (on mobile)
has grown at almost 100% in 2004 over 2003. Wireless LAN and hotspots have
also shown impressive growth, thanks to the falling prices of WLAN equipment
and laptops. However, the use of data through a wireless medium is still
considered to be in the initial stages of its life cycle and holds immense growth
opportunity. Individuals and enterprises are gradually understanding the need and
benefit of data access while on the move and this is offering a new opportunity to
the service providers. This session focuses on the opportunities and challenges
involved in wireless going mainstream. |
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Q&A
session |
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Vote of Thanks |
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Directions 2006 answers key questions related to growth of Indian
ICT industry |
What
are the IT spending expectations for 2005-06 and beyond?
Is there a clear line-of-sight from technology usage to value
creation?
Whether you are an IT marketer or a CIO, you have questions
in mind, and we are answering them all in DIRECTIONS 2006!
IT vendors seeking to steer their plans in the right direction
can now take advantage of the DIRECTIONS 2006 seminar where
they will get a chance to hear IDC and industry experts and
have a tête-à-tête with the who’s-who of the IT industry. |
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DIRECTIONS
2006 will discuss the macroeconomic environment and its impact
on the industry, the emerging technologies and their likely
adoption and also assess the new challenges and issues facing
technology users globally.
DIRECTIONS 2006 will provide insights, demand projections, analyses
of spending trends and IT challenges for 2005-06 and beyond.
Make sure you are there to get a ring-side view.
Book your seat now! |
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May register online or get in touch with our representatives at the
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IDC is the foremost global market intelligence and advisory firm helping clients gain insights into technology and ebusiness trends to develop sound business strategies.
Using a combination of rigorous primary research, in-depth analysis, and client interaction, IDC forecasts worldwide markets and trends to deliver dependable service
and client advice. More than 750 analysts in 43 countries provide global research with local content. IDC's customers comprise the world’s leading IT suppliers,
IT organizations, ebusiness companies, and the financial community. Additional
information can be found at www.idcindia.com.
Note: IDC reserves the right to make amendments to the dates
and program as deemed necessary, without prior notice
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